Why Craft Matters

We live in a mostly mass-produced, machine-made world of globalised banality. Interior spaces from north to south look and feel the same. Yet, as human beings, we revel in our individuality and crave the means to add a personal stamp to the way we live and the places we inhabit. We yearn to possess things that are unique to us and that no one else can have. Artisan-made items created by skilled and loving hands will deliver those special touches that make a room memorable and distinctive, but where should designers go to find these precious pieces? How can craft makers find an appreciative audience for their work? And how can designers best explore and source from the vast range of crafts in existence? To discuss this topic, we're joined by makers, Natasha Mann and Claire Coles, Louisa Pacifico from Future Icons, Sam Fisher from Decorex and internationally renowned interior designer, Katharine Pooley. Recorded in Katharine Pooley Studio in London. A big thank you to our series partner, Decorex

Chapters

• (00:00:00) - Welcome to the Interior Design Business
• (00:01:21) - Three of London's best-known artists and their business
• (00:02:43) - What is craft in France?
• (00:04:03) - In the Elevator With Craftspeople
• (00:05:22) - How to Train to Become a Painter
• (00:11:57) - How Do You Find an Interior Designer?
• (00:13:00) - Are Artisan Made Materials Naturally More Expensive?
• (00:15:12) - Making Spaces at Decorx
• (00:16:41) - Making Spaces
• (00:20:40) - Interior Designers Work With Makers
• (00:23:08) - How to decorate a large house with an online gallery
• (00:24:52) - Claire's Small Business
• (00:26:21) - Storytelling in the Art World
• (00:27:02) - When You're On Your Own
• (00:27:50) - The Story of Interiors
• (00:31:39) - Will Your Objects Go to an Art Gallery?
• (00:32:20) - Bespoke Design: Managing Client Expectations
• (00:37:26) - The Color of Light
• (00:37:40) - Where should designers go to find the makers of tomorrow?
• (00:41:34) - Crafts in the Interior: Future Icon Selects