Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog

Insights are only as powerful as the action they inspire.

In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

We also discuss:

• The evergreen challenge of silo syndrome.
• How great storytelling makes data impossible to ignore.
• Why research on its own isn’t enough.

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