Why Consistency Beats Virality in Today’s Creator Economy | Emily Blumenthal & Brittany Hennessy

What if your content didn’t have to perform—just work? In this episode, we sit down with Brittany Hennessy to unpack how social media shifted from a scrapbook to a search engine, and what that means for founders building visibility without burning out.

We break down why clarity now beats consistency, how “real work” content outperforms polish, and why the smartest creators treat their feeds like living systems—not highlight reels. Brittany shares how to build momentum with limited time, what actually converts attention into trust, and how to use AI as a tool without losing your voice.

3 Takeaways:
• Visibility beats virality — Consistent, clear signals outperform one-off hits.
• Systems scale creativity — Batch once, reuse smartly, and let process replace pressure.
• Boundaries build trust — Showing less, but with intention, creates stronger connection.

Our Guest:
Brittany Hennessy is a social strategist and creator known for helping founders turn everyday moments into high-impact content. With a background in digital media and brand storytelling, she helps entrepreneurs build sustainable visibility—without chasing trends or burning out.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner