Why Commitment Beats Ideas in Business Growth

In today’s Hot Seat Live Session (09/15/25), Cole does some live workshopping and dives into the strategies that separate average ghostwriters from those building lasting businesses. We explore how to shift from a numbers game to building meaningful trust, when LinkedIn ghostwriting is the right offer (and how to position Loom videos or audits as Trojan horses), and why long-term commitment beats hopping between shiny new tactics.

(0:00) Kickoff, Community, and Mindset
(6:00) Moving Conversations to Sales
(15:00) Deepening Prospect Engagement
(22:30) Quality vs Quantity: Outreach Strategy
(30:00) Scaling & Client Management Q&A
(41:00) Offer Refinement and Branding
(54:00) Finding Fulfillment and Focus
(01:01:00) Handling Team Dynamics & Final Takeaways

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🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

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📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com