Why Cassandra Grey, Violet Grey's Visionary Leader, Is Not Your Typical Founder

Violet Grey is a beauty empire that has reached iconic status and is known as the Hollywood authority, thanks to its hybrid of rich content and commerce. It's known for its editorial content, its "Violet Code" approved label that deems beauty brands worthy, and for its fearless founder, Cassandra Grey, who has become an icon in her own right.

We chat about what it takes to be a successful entrepreneur today, how brands get the “Violet Code” stamp of approval, the recent appointment of Sarah Brown (former Vogue beauty director), and the mic drop moment when Cassandra knew Violet Grey was going to be a success.

Violet Grey website: www.violetgrey.com

Violet Grey Instagram: https://www.instagram.com/violetgrey

Cassandra Grey Instagram: https://www.instagram.com/cassandragrey

Produced by Dear Media