Why BBDO’s Andrew Robertson believes AI will unleash, not replace, true creative talent
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Why BBDO’s Andrew Robertson believes AI will unleash, not replace, true creative talent
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In this episode of The Speed of Culture, Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world’s most decorated creative agencies.
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