Why B2B Marketing Is So Bad at Hooks (And How to Fix It)

Why is B2B marketing so bad at writing hooks and what can we do about it?

In this episode of The Marketing Blender Show, Dacia Coffey breaks down why so much B2B content gets ignored and how to make your marketing magnetic instead. If your emails aren’t getting opened, your videos aren’t getting watched, or your content feels smart-but-boring, this conversation is for you.

Dacia challenges B2B marketers to stop rushing content out the door and start thinking like real content creators — the kind who understand attention, emotion, and psychological resonance. From curiosity gaps and pattern disruption to emotional triggers and low cognitive load, this episode walks through exactly what makes a powerful marketing hook actually work.

You’ll learn:

-Why B2B marketers default to complexity (and why it kills attention)

-What a marketing hook really is — and where to use it

-The psychology behind curiosity, emotion, and pattern disruption

-Practical hook frameworks you can apply to emails, videos, social posts, headlines, and sales conversations

-How to reverse-engineer great social media content for B2B marketing

-Why slowing down your thinking leads to better ROI and more follow-worthy marketing

If you want your marketing to stand out, earn attention, and actually work, this episode will change how you think about content creation forever.