Why Accessibility Matters for Podcasters and Creators, And How It Increases Your Reach - Creators at Work: The Stories Behind What We Make

In this episode of Creators at Work, Donald Dunn sits down with Maxwell Ivey, known worldwide as The Blind Blogger, to discuss why accessibility matters for podcasters and creators — and how improving accessibility can directly grow your audience. Maxwell shares his journey from teaching himself HTML in two thousand seven just to get online, to becoming a respected accessibility expert, speaker, consultant, and advisory board member for PodMatch.

Maxwell explains how most creators unintentionally limit their reach by ignoring accessibility standards on their websites, podcasts, and digital platforms. From proper website structure and alt text to audio clarity and inclusive content practices, he breaks down practical steps that can make your content more usable for everyone — not just people with disabilities.

This conversation goes beyond compliance. It’s about opportunity. When you make your content accessible, you’re not just doing the right thing — you’re expanding your visibility, strengthening your brand, and positioning yourself as a professional who understands audience growth.

If you’re a podcaster, blogger, business owner, or content creator looking to build authority and increase engagement, this episode will challenge you to rethink how accessible your platform truly is — and what you might be missing.

Listen now and discover how accessibility isn’t a limitation — it’s a competitive advantage.