Why AI Will Be Your New Assistant on Amazon

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – Are Amazon advertisers becoming more like electricians?
• 08:10 – Inside Amazon’s new AI creative studio
• 12:37 – The rise of AI assistants for sellers and account optimization
• 17:22 – How Amazon now builds listings from a Shopify URL
• 20:55 – AI in Product Opportunity Explorer
• 24:48 – Why AI still needs human logic and interpretation
• 29:30 – Practical ways to use AI in PPC today
• 33:18 – The marketer of tomorrow: technical + creative
• 37:02 – Adapting before AI does it for you

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  🦡 Resources & Links
  

  • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Our guest today is Joshua Rawe, co-founder AmpliSell

  • A tool I use every month to better manage my Amazon PPC campaigns

  • We Tested AI Video Ads — Here’s What Improved Our ROAS

  • Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

  • Amazon Product Page Optimization in a Rufus AI World

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

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  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

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  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Joshua Rawe

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno