Why 90% of Coaches Fail (and How to Join the Top 10%)

In this episode of The Coaching Table, we face a hard truth: 90% of coaches earn less than $30,000 a year. Coaching may be full of passion, but without strategy, it becomes an expensive hobby instead of a thriving business. We lay out the path to breaking into the profitable 10% by building what we call “undeniable authority.” This means choosing a clear niche and backing it with three essential components: your unique history, deep experience, and proven results. When you combine these elements, you stop blending in with the crowd and start standing out as the go-to coach in your space. If you’re ready to elevate your practice, this episode will give you the framework to move beyond survival mode and into sustainable success.

What You’ll Learn in This Episode

• Why most coaches struggle to make a living.
• How to find a niche that positions you for growth.
• The three components of undeniable authority.
• Practical steps to define and strengthen your authority.
• How to transform coaching from a hobby into a profitable business.

“Authority isn’t claimed—it’s built through history, experience, and results.”

Episode Chapters

00:00 Introduction: The Painful Reality of Coaching
00:47 Shocking Statistics: The Struggle of Most Coaches
01:46 The Key to Success: Finding Your Niche
03:37 Building Undeniable Authority
04:30 Three Essential Components of Authority
09:26 Practical Steps to Define Your Niche
10:56 Conclusion: The Challenge of Becoming an Authority

Get Started with Noomii
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