Why 90% of Christmas Lights Businesses Fail (And How to Be the 10%)

In this episode, Jason Geiman delves into the reasons behind business failures and shares insights on how to ensure success, specifically within the pressure washing and Christmas light industries. Drawing from over a decade of experience in coaching and running businesses, Jason emphasizes the importance of working on the business rather than in it. He highlights key strategies such as knowing your numbers, raising prices, and focusing on building systems to sustain and grow your business. Jason also discusses his new shop setup, the impact of marketing methods, and the significance of believing in your own worth when pricing services. Further, he outlines common pitfalls like equipment obsession and inadequate cash flow management. Tune in for actionable advice on distinguishing your business from competitors and setting the stage for long-term success.

00:00 Introduction and Tonight's Topic

00:32 Business Coaching Experience

02:21 Weekend Activities and Book Recommendation

07:01 Understanding Business Numbers

15:35 Pricing Strategies and Customer Acquisition

22:19 Leadership and Employee Management

29:06 Identifying Your Ideal Customer

29:27 Targeting High-Value Zip Codes

30:32 Marketing Strategies and Training Opportunities

32:50 The Importance of Adding Value

34:52 Handling Quotes and Upselling

39:12 Focusing on Your Own Business

43:51 Building Effective Systems

46:26 Collaborating with Competitors

47:29 Optimizing Google My Business

49:19 Upcoming Training Events and Conclusion