Why 82% of Internet Traffic Is Now Video | Marketing Intelligence You Actually Need: EP 006

We deliver the intelligence briefing marketers actually need: why short form video is eating 82% of internet traffic (and getting 2.5X more engagement), how Coca-Cola is doubling down on controversial AI holiday ads despite last year's backlash, and why live sports remain the last mass audience standing in our microsegmented world.

But here's where it gets good: Saucony's brilliant pivot from performance worship to emotional connection (46% brand search increase, 41% revenue jump), while we also unpack nudge theory—the behavioral economics hack behind Netflix's autoplay and that fake fly in the urinal that actually works.

No fluff. No corporate word salad. Just two veterans who've survived enough marketing disasters to know what's real and what's complete nonsense. In under 10 minutes, you'll walk away with insights you can use Monday morning—plus at least one laugh about being a fly in a urinal.

This is marketing intelligence that respects your brain cells.

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net