Who Gonna Be The Boys…of POP??? | The Weekly Wind Down

Pop fiends, gather ‘round because The Weekly Wind Down is tackling a question the industry STILL hasn’t answered: who is going to be the next male pop star? Host + resident Pop-Culture Maven @theworldofjer is breaking down why the lane for a true boy pop icon feels more vacant than ever.

From the fact that today’s only chart-topping men are either industry vets or rappers, to the way artists like Bieber have burned out under impossible expectations, Jer gets into the real tea about why the pipeline has slowed to a drip. We’re also looking at the COVID fallout that stalled the momentum of rising talents like Alex Aiono, Anthony Ramos, Travis Garland, and others who were primed for a breakout before the world hit pause.

Of course, we’re unpacking how limited songwriting topics have washed out the craft itself, making it harder for new male artists to cut through with something fresh. Plus, Jer digs into the ongoing reality that Black pop stars continue to be overlooked or shoved into the R&B box: even when their music is pure, undeniable pop excellence.

Whether you're a chart-watcher, a future A&R exec, or just wondering where the next Harry/Bieber/Bruno-level moment is hiding, this episode is going to have you thinking, reminiscing, and debating all week long. Hit follow, send to your pop-loving group chat, and keep winding down with us every week. HOLLAAA

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