"Who Factor"

Author, speaker, and life coach Brad Lomenick sits down to discuss life strategies like the "who factor" people in life that encourage, equip, and empower. Be a positive catalyst in an organization and the importance of being humble, hungry, and full of hustle.

We explore how gratitude beats entitlement, why access plus hustle changes careers, and how H3—humility, hunger, hustle—becomes a durable edge for students, educators, and leaders in agriculture. Brad shares the “who factor,” feedback loops, and the art of creating mile markers that last.

• gratitude as a leader’s temperature setter
• entitlement contrasted with service and hospitality
• R2A2 framework for turning ideas into action
• Brad’s journey, mentors, and the who factor
• building networks and using access without entitlement
• curiosity as a core leadership habit
• H3 framework: humility, hunger, hustle in balance
• rhythms that prevent burnout and enable generosity
• agriculture’s future: tech, relationships, communication
• feedback loops and practical self-awareness
• memory moments and creating mile markers for others

Go out and do something great for somebody. You might just plant that tree under whose shade you may never see

Learn more at MyTexasFFA.org