Who Controls the Truth? What Trust Means in a Brand-Led World with Nathalia Sica, Jag Sharma, Jason Kapadia and Matt Webster #102

When Coca-Cola rolls out an AI-generated Christmas ad, is it innovation or is it the ghost of marketing’s future glitching before our eyes?

This week on Disconnected, Jag, Jason and Matt are joined by a very special guest - Nathalia Sica is a marketing, comms, and PR powerhouse with a keen eye on just how much trust it’s safe to put into big companies…

Tune in for a debate on whether our digital age is selling stories, or just selling out.

This episode of Disconnected covers:

• The rise of AI in creative industries, with Coca-Cola’s Christmas campaign as Exhibit A
• Why social media and AI bots are taking over as news sources
• Storytelling vs. selling; how platforms are leaving traditional brand narratives behind
• The impact of tech giants and billionaires on who controls the narrative
• Why digital literacy and healthy skepticism matter more than ever in a world where fact and fiction are a swipe apart

Nathalia Sica:

https://www.linkedin.com/in/nathalia-sica/

Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/

Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/

Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/

Felina Tan:
https://www.linkedin.com/in/felinagabrielletan/