Which is more important to a practice's success: collection or production?

Production represents the services rendered and the value created by a dental and/or medical practice. Without adequate production, there wouldn't be anything to collect, regardless of how efficient the collections process is.

Terry welcomes Dental consultant, Callie Ward, to discuss that robust collections are absolutely crucial to translate production into actual revenue and profit. A practice with excellent production but weak collections will struggle financially and how to make sure practice success.