Emily Crutcher, Senior Vice President of JLL's Government and Education Division, and Elsa Wilson, Senior Analyst in Research at JLL, join the show to discuss their analysis of 18 university anchored innovation districts across the United States. They explain how these districts — from Stanford Research Park to Kendall Square — foster innovation through concentrations of research institutions, startups, corporate partners, and venture capital. Office properties in these districts command up to a 36% rent premium and retail rents see a 28% premium compared to national benchmarks. The conversation covers case studies in Cambridge, Pittsburgh, and at Arizona State University, the role of entrepreneurial retail concepts in activating these districts, and why innovation districts are increasingly relevant for investors, occupiers, and public sector leaders.

James Cook is the Director of Retail Research in the Americas for JLL.

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Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

YouTube: http://everythingweknow.show/

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Tucker Trotter is CEO of Dimensional Innovations, and Spencer Farley is Practice Director of Entertainment and Hospitality. They discuss Atlas9, an immersive experience in Kansas City themed around a 1990s movie theater where films have come to life. They explain how the concept was born during COVID, the role of live performers, and the gamification and narrative elements that drive repeat visits. They also cover the venue's food and beverage offerings, corporate event demand, expansion plans, and the company's other projects, including the Theodore Roosevelt Presidential Library and projects with major sports and entertainment brands.

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify
Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

YouTube: http://everythingweknow.show/

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Kevin Vuong is SVP of Global Store and Workplace Experience at Capri Holdings, the parent company of Michael Kors. Kevin talks about how the brand is redefining its signature "jet set" lifestyle for a new generation of customers, including the rollout of Jet Set Lounges with food and beverage in flagship stores in New York, London, and Beijing. He also covers the brand's award-winning popup activations at Galeries Lafayette, rising construction costs and tariff planning, an ambitious plan to renovate half of the company's global store fleet, sustainability efforts including LEED certification, and why he finds inspiration in the grit and diversity of New York City.

This episode was recorded in front of a live audience at the 2026 Luxury Retail Leaders Summit at The Beekman in New York.

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify
Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

YouTube: http://everythingweknow.show/

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.