• Where Discovery Meets Purchase: Shoppable Media's Revolution

  • Mar 7 2025
  • Duración: 22 m
  • Podcast

Where Discovery Meets Purchase: Shoppable Media's Revolution

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  • Resumen

  • Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.

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