Where Did This Really Come From

A new series into one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.”

With host Charlene Norman of Good Stewardship; Lasting impact

If you’re a business leader, executive, or anyone who’s ever sat through a board meeting where this phrase was uttered (likely with a dramatic sigh and a PowerPoint slide), you know how powerful and paralyzing it can be. But what if the “market” isn’t the all-powerful, faceless force we’ve been led to believe? What if the real drivers are far more specific, and the consequences of following this myth are more damaging than we realize?

Key Highlights

-The Origin Story: How the Myth Began

-The 1980s: Corporate Raiders and the Rise of Short-Termism

-The Lasting Impact: Executive Compensation and Activist Investors

-The Real “Market”: Who’s Actually Making Demands?

-The Consequences: What’s at Stake for Long-Term Value

-How Leaders Can Push Back and Prioritize Sustainability

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The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.

Connect with Charlene Norman on LinkedIn, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.