When to Use Multiple Campaigns or Ad Sets

Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens naturally through algorithmic targeting now, so splitting it out is usually unnecessary. Jon explains the specific situations where multiple campaigns or ad sets actually make sense, why budget splits can hurt your results, and when keeping everything in one place is the smarter approach.

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