When rude placeholder text goes out

This episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically, continuing the openness on which he's built the Marketing Meetup community. Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links The Marketing Meetup: https://themarketingmeetup.com/ Joe's Twitter: https://twitter.com/josepheglover