When Politics Impact Sales - Chris Peterson #93 Close The Deal

Is your business unintentionally taking a political stance? In this episode of Close The Deal, Ewell Smith sits down with Chris Peterson, author of Red and Blue Customers, to explore how political identity subtly (and sometimes explosively) affects consumer behavior.

Chris shares fascinating insights about liberal vs. conservative buyers, real-life brand case studies, and why most businesses are completely unaware of the worldview signals they send. If you’re a franchise leader, small business owner, or marketer—this is essential listening.

🎯 You’ll Learn:

• Why knowing your market’s political lean is a strategic advantage
• The marketing blind spot hurting brands today
• How to avoid alienating customers through misaligned messaging
• Real-life examples of political brand wins—and losses

💡 Featuring: Chris Peterson, author and founder of LifeMind.ai

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Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.

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Visit www.CloseTheDeal.com to see all episodes.