When Peer Pressure Is a Good Thing: Messaging, Behavior Modification and Young Driver Safety

TTI is approaching 25 years in researching and championing young driver safety through initiatives like the groundbreaking Teens in the Driver Seat program. Allan sits down with TTI's Lisa Minjares-Kyle and Stacey Tisdale, who lead the Institute's Youth Transportation Safety (YTS) Program, to talk about leveraging positive peer influence among teens to engender safer driving behaviors, as well as other proven strategies that have saved lives and prevented injuries. We look at the importance of brain development and decision making to the driving task, how private- and public-sector partners continue to support the YTS Program's efforts, and what new challenges young drivers might face in coming decades. | Discover more about TTI's Youth Transportation Safety Program