When Not Knowing The "Rules" Becomes Your Superpower

An Unbelievable Story of Defying Expectations That Is a Lesson for All Entrepreneurs

When a 61-year-old Australian potato farmer showed up to run a 540-mile ultra-marathon in rain boots, everyone laughed. Joe unpacks the unlikely legend of Cliff Young and what his story reveals about innovation, disruption, and the power of not knowing the “right” way to do things. From herding sheep to building startups, this conversation unlocks how not knowing the rules can become your biggest advantage in business.

5 Key Takeaways:

1. Ignorance can be an advantage. Maybe you see the norms and then break them, but what if you never see them at all?

2. Everyone does it the same way until... someone does it differently...and better. And THAT changes EVERYTHING.

3. Disruption is a context race. The biggest innovations often come from those who see how the world is changing and then get their first.

4. Results beat credentials. Cliff’s steady “shuffle” outlasted the pros. A start-up's "attribution" software beats a publicly-traded company.

5. Belief is fuel. Whether it’s a marathon or a new venture, conviction is a mighty propellent. And having a chip on your shoulder doesn't hurt.

With references to Uber, Airbnb, Go Brewing, Easy Man and Dealer Inspire.