When Jimmy White became Jimmy Brown

Andrew Bloch is a PR and marketing guru who is the founder of Andrew Block & Associates, a boutique consultancy specialising in the communications and marketing industry.

As co-founder of Frank, he shaped one of the UK’s most respected and decorated PR agencies representing some of the of the nation’s best-known brands – from Coca-Cola to Weetabix. He is also the official spokesperson and PR adviser to  Lord Sugar. He’s been with Sir Alan for over 20 years and so, as he says, he doesn’t intend to hear ‘You’re fired!’ any time soon.

You can catch him on Twitter and Linkedin at @andrewbloch