When Algorithms Take the Wheel: Amazon Ads Match Type Shifts in 2025
No se pudo agregar al carrito
Solo puedes tener X títulos en el carrito para realizar el pago.
Add to Cart failed.
Por favor prueba de nuevo más tarde
Error al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tarde
Error al eliminar de la lista de deseos.
Por favor prueba de nuevo más tarde
Error al añadir a tu biblioteca
Por favor intenta de nuevo
Error al seguir el podcast
Intenta nuevamente
Error al dejar de seguir el podcast
Intenta nuevamente
When Algorithms Take the Wheel: Amazon Ads Match Type Shifts in 2025
-
Narrado por:
-
De:
In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products
Key takeaways:
- Auto campaigns now account for nearly 40% of impressions, with broad match also climbing.
- Exact match still drives the highest conversion rates (>20%), but its share is shrinking.
- CPCs are rising on broad (+20% YoY) while auto remains cheapest.
- Amazon is weighting “Loose Match” and “Substitutes” more heavily within auto targeting.
- Advertisers should balance discovery and efficiency: run auto/broad with strong negatives, harvest winners into exact/phrase, and monitor impression share shifts.
Adapt your strategy now—the balance between efficiency engines (exact) and discovery engines (auto/broad) is the new reality of Amazon Ads.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
Todavía no hay opiniones