When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin
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When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin
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AI is not just changing tools, it is changing teams, skills and how customers find you online.
In this week’s episode of The FODcast, host James Hodges sits down with Rob Goodwin, Chief Data Officer at MSQ Partners, to talk about what is moving fast, what is hype, and what leaders should fix now.
We cover:
- AI agents for triage, code generation and repetitive analytics, and what that means for junior and mid-level roles
- The rise of AI Ops to monitor, tune and audit models in production
- Why first-party data quality still beats shiny tools, and how to clean and enrich what you already have
- Practical steps to align clickstream, CRM and purchase data so personalisation actually works
- Trust in an AI world, including QA, transparent citations and brand-owned communities
If your 2025 plan touches AI, data or search, this one is absolutely ESSENTIAL listening.
🎧 Tune in now
#AI #DataStrategy #DigitalCommerce #MarTech #Search #Personalisation #FODcast
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