When A/B Tests Aren’t Possible, Causal Inference Can Still Measure Marketing Impact

This story was originally published on HackerNoon at: https://hackernoon.com/when-ab-tests-arent-possible-causal-inference-can-still-measure-marketing-impact.
Learn how to measure marketing impact without A/B tests using causal inference, Diff-in-Diff, synthetic control, and GeoLift.
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In many real‑world settings, running a randomized experiment is simply impossible. We’ll walk through Diff‑in‑Diff, Synthetic Control, and Meta’s GeoLift. We show how to prep your data, and provide ready‑to‑run code.