What's turning me on in business right now
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In this episode I'm walking around my neighborhood, ranting lovingly about what's actually turning me on in business right now and why I'm done playing the "instant authority, do-as-I-say" content game.
We get into:
- Why my Instagram keeps getting suspended and my slightly unhinged plan to start over from basically 30 followers
- The shift I'm seeing away from bossy authority content and towards real, messy, human, heart-led posts
- How "just do this one thing" marketing attracts disempowered buyers (and why I don't want those in my world)
- My honest take on AI content, why so much of it feels the same, and how to use it without losing your actual voice
- What I'm doing on Instagram in 2025 to rebuild my audience, have fun, and actually build relationships, not just make fast, flaky sales
If you're over being talked at, tired of feeling like you need to be a perfect expert to sell, or you're low-key scared your content sounds like everyone else's, this one is going to feel like a deep exhale and a kick in the ass in the best way.
Grab your coffee/champagne/whatever, pretend we're on the couch together, and let's talk about building a business and online presence that actually turns you on.
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