What's the next big idea? Birthright's co-founder wants to know

Taglit-Birthright Israel was founded just over 25 years ago, with the aim of strengthening Jewish identity among young adults through a 10-day, free of charge trip to Israel. The program has brought over 900,000 young adults from 70 countries to Israel.

The ambitious program began as a grand solution to solve a crisis of Jewish continuity and unity as the world entered the new millennium, spearheaded by Canadian Jewish philanthropist Charles Bronfman and American Michael Steinhardt, but required the mustering of global Jewish communal resources.

Last week, Bronfman, along with Jeffrey R. Solomon, the past CEO of the Andrea and Charles Bronfman Philanthropies, wrote an op-ed for the Jewish Telegraphic Agency, titled "We backed Birthright. Now it’s time for more big ideas for a post-Oct. 7 world” where they called for the next big idea to address the next big Jewish challenges.

On today’s episode of Not in Heaven, our rabbi podcasters, offer their perspectives of the Birthright Israel program and suggest what should come next.

Credits

• Hosts: Avi Finegold, Yedida Eisenstat, Matthew Leibl
• Production team: Zachary Judah Kauffman (editor), Michael Fraiman (executive producer)
• Music: Socalled

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