Thinking about using content creators to boost your brand’s reach and credibility?

In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals.

Whether you’re running paid ads or building your organic presence, this episode will show you how to do creator partnerships the right way.

Here’s what we cover:
• The difference between creators, influencers and ambassadors (and why it matters)
• How to find aligned creators that actually convert
• What to include in your outreach to get responses from high-quality talent
• The contract terms you must include to protect your brand
• How we manage creators to ensure content gets delivered on time, on brief, and on budget

Tactical advice. Real examples. Proven processes that work.

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Want help building a scalable content creator strategy?
WHD manages creator sourcing, outreach and content delivery end-to-end — so your brand gets creator content that actually performs.
Visit https://whd.au to learn more.

Your TikTok content isn’t getting the reach you expected — and you’re not alone.

In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong.

You’ll learn:

• Why deleting low-performing videos could be hurting your reach

• How to use trends the right way (without chasing empty views)

• What TikTok looks for in native content

• Why video perfection is overrated

• How to build trust and visibility through employee-generated content

• And whether scheduling tools are killing your engagement

Whether you’re running a personal brand, an eCom store, or service-based business — if you’re trying to grow on TikTok in 2025, this episode is packed with the strategy, insights, and real-world examples you need to move the needle.

No fluff. No vague tips. Just practical advice from the team who’s been scaling TikTok results for clients (and for WHD) from the inside.

👉 Ready to grow with content that converts? Visit https://whd.au

Hosted by James Walker – Managing Director at WHD

Guest: Emma Swan – Organic Social Media Coordinator at WHD

Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored.

We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles.

Here’s what we cover:
•Why a well-written, tailored application matters more than AI perfection
•How to stand out in a sea of resumes (hint: almost no one sends a video)
•The biggest mistakes applicants are still making in 2025
•What to include in your portfolio if you’re entry-level
•Why custom TikToks and real effort get you interviews

Whether you’re applying for your first job in marketing or trying to break into a better agency — this episode is packed with practical tips you can act on today.

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Looking for a career in digital?
We’re always on the lookout for driven creatives and marketers.
See open roles at https://whd.au

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Hosted by James Walker – Managing Director at WHD
Guest: Lauren Macdougall – General Manager at WHD