What's Driving You Now? Shedding Old Business Identities & Rebuilding After 40

What drove you to build your business in your twenties and thirties — survival, scarcity, proving something, keeping up — probably isn't what's meant to drive you now. But dismantling the identity you spent a decade constructing? That's a different kind of work entirely.

In this rich, honest conversation, Bri sits down with two longtime friends and fellow entrepreneurs — undergarment educator and media personality Kimmay Caldwell, and strategic consultant and TEDx speaker Sarah Khan — to talk about what it really looks like to shed a business identity you've outgrown, grieve what you built, and rebuild from the woman you're becoming rather than the one who started it all.

In this episode, you'll learn:

• Why the fuel that launched your first business may be the very thing holding your next one back
• How Kimmay went from 12 revenue streams to 2.5 — and why that's progress, not retreat
• The belief that shaped Sarah's entire career: I'm only as good as I can make other people look — and how she dismantled it
• What the girl boss era actually got wrong about building a sustainable business
• The question that reoriented Bri's entire next chapter: What kind of business would the woman I'm becoming build?
• What each woman is committed to never doing again — and what success must include now

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