What’s Bullying Your Marketing? | Lorraine Ball | More than a Few Words | #1177

We all have closet bullies. Those are clothes that don’t fit, don’t flatter, or just don’t feel right anymore. But we hang on to them anyway, hoping someday they’ll magically work. Every time we open the closet, there they are, reminding us of money wasted or goals unmet.

Turns out, my marketing to-do list had a few bullies of its own. Projects I meant to start. Brilliant ideas that just never made it off the page. Every time I saw them, I felt a little guilty. So I did what I did with my closet, I cleaned house.

Some ideas were great… for someone else’s business. Off they went. Others? I pushed them a few months out, with a note to myself: if I’m still not ready then, it’s time to let them go for good.

And you know what? The minute I cleared out those marketing bullies, I felt lighter. I could actually see the projects that mattered — the ones that fit my business right now.

Here’s your takeaway:

• Clear the clutter. If an idea or project has been hanging around forever, either commit or cut it.

• Make room for what fits. When you drop the guilt and the “someday” tasks, you’ll have the space — and the energy — for marketing that actually works.

So, what’s bullying your marketing list? Maybe it’s time to tell it to hit the road.

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