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In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm.

Tune in to learn more!

Five things you’ll learn from this episode:

1. Media relations is just one part of strategic public relations

2. What makes a story newsworthy

3. What journalists really care about when evaluating your pitch

4. Why relationships don’t guarantee coverage

5. What PR tools you shouldn’t buy until you’re ready

Quotables

"Public relations is not only media relations. Media relations isn’t what most people think it is either." — @JasonMudd9

"Earned media must be earned. If someone guarantees coverage, you’re buying ads, not PR." — @JasonMudd9

"The only audience that matters is the journalist’s audience — not your CEO or marketing team." — @JasonMudd9

"Great [news] stories beat great [media] relationships." — @JasonMudd9

"PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9

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About Jason Mudd, Axia Public Relations

Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

Jason founded Axia Public Relations in 2002. Forbes named Axia one of America’s Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more.

In an increasingly tech-forward world, Jason’s grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.

Guest’s contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

Axia Public Relations

1:1 consultations and training with Axia

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.