What the LA Fires Taught Us About Disaster Recovery

The Los Angeles fires will likely be the costliest natural disaster in our history. While they started as wildfire, they changed into an urban conflagration. Thousands of homes were destroyed along with other building structures, including businesses. In this podcast we’ll look at these impacts fires their destruction from the perspective of a private business that specializes in disaster recovery efforts.

The podcast guest is Joel Wish, CEO of Bright Harbor, a leading disaster recovery company that has been on the front lines of wildfire recovery efforts across the country. In the wake of the recent Los Angeles wildfires, Joel and his team have been helping survivors navigate the complex and often frustrating process of securing federal aid, insurance payouts, and emergency housing—guiding them through bureaucratic roadblocks that can delay relief for months.

A seasoned entrepreneur, Joel has spent his career tackling large-scale challenges in ways that put people first. Before founding Bright Harbor, he co-led Frontline Foods, an all-volunteer nonprofit that provided over a million meals to healthcare workers during the COVID-19 pandemic while supporting struggling restaurants. He also helped build Simple Health, a telemedicine company expanding access to reproductive healthcare. His expertise in crisis response, logistics, and public health now helps disaster survivors access the resources they need when they need them


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