What the Best CMOs Know About Driving Real Business Value with Nicole Portwood

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact!

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==Let's Break It Down==

• 06:08 Career Path: From J.Lo to Wellness
• 10:17 "Marketing's Role in Leadership Hierarchy"
• 14:07 Gaining Leadership's Trust in Marketing
• 15:28 "Effective Communication for Business Success"
• 20:46 Cross-Functional Communication Importance
• 24:32 Key Finance Questions for Marketers
• 28:21 "Effective Communication in Operations Leadership"
• 30:41 Revamping Mountain Dew Strategy
• 32:51 Supply Chain Pride and Contingency Plans
• 37:57 Bridging Sales and Marketing Gaps
• 40:40 Brand Language and Cultural Onboarding
• 42:56 Embracing Constructive Feedback

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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