What makes some businesses impossible to ignore? In this episode, we explore Seth Godin's groundbreaking book, Purple Cow. Podcast Por  arte de portada

What makes some businesses impossible to ignore? In this episode, we explore Seth Godin's groundbreaking book, Purple Cow.

What makes some businesses impossible to ignore? In this episode, we explore Seth Godin's groundbreaking book, Purple Cow.

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Discover how the concept of "remarkability" explains the success of iconic South African brands, and why being ordinary might be the riskiest business strategy of all.

Whether you're running a spaza shop or a tech startup, this episode will change how you think about standing out in your market.

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