What made Spotify Wrapped a global marketing masterpiece?

In this episode of Behind the Brand Moves, we decode how Spotify turned your listening data into an emotional, shareable, and addictive experience.

From personal storytelling to social media dominance — learn how Spotify mastered user engagement and made YOU the campaign.

🎧 Tune in if you're a marketer, creator, or startup founder looking to build brand loyalty through smart psychology and content virality.