What is the pricing strategies for my tiny front end offers?

Pricing Strategies for Meal Planning Products: Initial and Upsell Offers

This episode discusses the pricing strategies for launching a meal planning product targeting moms. The focus is on determining the initial offer price, which includes a 'tiny training' with printables, aimed at making meal planning easier. It also covers the transformation promised to customers, cost-saving benefits, and pricing structures for upsells, such as a comprehensive family planner. Tips include starting with a lower initial price to build social proof and gradually increasing it, as well as ensuring the upsell has a substantial discount to encourage purchases.

00:00 Introduction and Initial Offer Discussion

01:10 Defining the Transformation

01:49 Pricing Strategy and Value Proposition

05:04 Upsell Offer and Pricing

07:11 Testing and Optimization

08:24 Conclusion and Final Thoughts