What is the most important metric on social media?

This week, on “Talking Travel Marketing", we unpack the intricacies of social media marketing metrics. Not all metrics are created equal, and we'll help you identify which ones truly matter depending on whether you're focusing on brand awareness, engagement, or conversions. Tune in to discover how to optimise your social media presence and gain clarity on what works—and what doesn’t—on your accounts.

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