It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.

This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF.

Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video!

Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits!

Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...

• We're both more excited about business than we've been in years
• Leaning into AI with curiosity instead of fear has been one of the best decisions we've made
• Going back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)
• Walking away from WAIM Unlimited after 8 years was a leap of faith, but it wasn't a growth edge anymore
• Role split: I'm leading content/design (vibecoding.to, Instagram, TikTok, UI for SceneRoll + Teachery), Jason's leading product
• Found a fun NotebookLM → Canva workflow for reels
• Leon at 6 months is the best stage yet, her personality emerging, smiles, laughs

Honestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!

Unfiltered episode recorded on a Sunday walk while Leon naps:

• Haven't felt this excited about building since iWearYourShirt in 2009
• Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)
• Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-published
• Also built a content digest that turns voice memos into tweets and newsletters that sound like me
• Made my first real commit to Teachery's codebase! WOW!
• The tension: endless ideas, not enough hours, still wanting to be a present dad

Prediction: 2026 creative output will be 10-30x any previous year. Does it feel that way to you too?

Trying a new thing with our podcast! We're going to record and release unfiltered episodes.

On my walk this morning I had some thoughts about Teachery I wanted to share:

• Where the business started
• The main 3 evolutions Teachery has had
• The big ah-ha moments in 2025 that reignited my passion for Teachery
• The next version of Teachery I'm stoked about (v4.0)
• The first BIG financial goal I've set for Teachery in a lonnnnnng time!

Hope you enjoy and look for more of these episodes from each of us soon 👍👍.

After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.

We talk about:

• Life with baby Leon and what surprised us most in the early months
• How stepping away from WAIM Unlimited and work impacted us
• What’s happening with Teachery and why it’s entering a new chapter
• Two very different paths we’re considering for what we build next—and why we’re torn
• Why clarity still comes from action, not overthinking

This episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026.

🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE

In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.

We also chatted about:

• How we’ve prepared financially for baby
• What it’s been like stepping back from WAIM
• Some of the more emotional, unexpected shifts we’ve experienced

Plus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.

We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.

In this episode, we’re going to cover:

• What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and more
• A surprise takeaway about boosting IG Reels
• The total revenue, MRR, and where we spent money
• Honest reflections on marketing, momentum, and managing real life during a major launch

If you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you.

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This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.

As of recording this FINAL installment, we have just 12 hours left in the launch 😱.

You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day.

🔗 Track our daily sales: https://sales.waim.co
💻 See the coaching session tool: https://preview.waim.co (expires when launch ends)

👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co