What is Dark Social in B2B Marketing?
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What is Dark Social in B2B Marketing?
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In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey.
I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀
Also, shout out to Knowledge pill whose video inspired me to create this one!
Key Points:
- Understanding Dark Social
- Impact on the Buyer Journey 👥
- Dark Social Channels
- The Role of High-Quality Content
- Leveraging Podcasts for Dark Social 🎙️
- Attribution and Dark Social
Additional Resources:
Book a Call: https://www.reidentify.co/book-call
More Information on Reidentify: https://www.reidentify.co
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/
Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg
#darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting