What is Customer-led growth | Holly Chen ( Founder and CMO of ExponentialX)
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What is Customer-led growth | Holly Chen ( Founder and CMO of ExponentialX)
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Holly is the Founder and CMO of ExponentialX, a Growth and Marketing Advisory Collective. She is one of the top experts when it comes to product-led growth, and has led marketing in the early days at Google, Slack, and advised companies like Miro, Loom, ServiceNow.
In this episode, we’ll explore the following topics around product-led, community-led growth and the future of no-code:
1. What exactly is “product-led growth,” and how can you apply it at every stage of growth?
2. Why is PLG the most successful way to acquire customers? what is your recommendation for the split of acquisition the in early days of PLG company?
3. What KPIs do you want to track and for which skillset to hire that might be unique to only PLG companies?
4. How to build a product-led motion process at early-stage companies?
5. What the industry has learned about growth over the last several years, what is “growth”?
6. When you already have a product-led motion, how do you move towards product-led sales - without becoming a pure sales-driven company?
Customer-built growth + community
7. What’s unique about the new generation of fast-growing software companies like Notion, Airtable, Zapier?
8. What are the shortcomings of product-led growth motion in these (typically horizontal product) companies?
9. What do you think about GTM for horizontal, built-yourself-type products? What are the biggest challenges you have seen?
10. How do community and education fit within growth? Should you even be investing in the community?
11. How can you leverage the community in evangelizing and growing your product?
Future of no-code:
12. How are work and tools changing in modern organizations? What’s the next phase of tools and products that’ll empower the individual knowledge workers to adapt the tools to their workflow, and build their own solutions to the problems they are trying to solve?
13. How will the new generation of kids learn the software?
14. What does the world look like in 10 years product and growth direction-wise?