What is Consumer Behavior and Why Does It Matter?

This week on Consumer Catalyst, I’m Dr. Nicole Arnett Sanders, a retail strategist and consumer behaviorist, taking you on a deep dive into the psychology of shopping. Why do we splurge on some items but pass on others? How do brands like Amazon and Lululemon influence our decisions? It’s no accident—it’s consumer behavior in action.

In this debut episode, we’ll explore how emotions, habits, and subconscious triggers drive up to 95% of purchase decisions. You’ll also learn actionable tips to apply these insights, whether you’re growing your business or making smarter personal choices.

From personalized marketing strategies to the power of social proof, this episode is packed with real-world examples and practical takeaways to help you understand why we shop the way we do.

Tune in now, and let’s start unlocking the secrets of consumer behavior together!

Shopping Value Decoder Quiz

Don’t forget to connect with me on Instagram @NicoleArnettSandersPhD and share your thoughts!

Show Notes:

00:00 Introduction to Consumer Catalyst

00:30 Meet Your Host: Nicole Arnett Sanders

00:50 Understanding Consumer Behavior

01:40 Real-World Example: Amazon's Data-Driven Marketing

02:15 Defining Consumer Behavior

03:10 Breaking Down Consumer Behavior

04:29 Case Study: Lululemon vs. Amazon Dupes

05:12 The Evolution of Consumer Behavior

05:38 Actionable Tips to Boost Sales and Engagement

07:29 Conclusion and Next Episode Teaser