What are AIs weaknesses with our guest who has studied them Alec Watson

He works as a top beauty photographer, particularly for hair brands in the US. He is also the fastest 100-metre runner of his age. Marcus points out we have a show about getting into hair photography.

Alec also does some cinematography work and went to film school. He also went to Harvard to study digital media.
He says he now uses AI a lot in his work. He uses it to create mock-ups of how shoots might work, in shoot planning. He also uses it for backgrounds. He says this was a key part of his time in film school. But he says he doesn’t like the green screen approach in photography. He says, especially with hair, a greenscreen background doesn’t work well.
Marcus and Alec talk about generative AI and how big businesses and photographers are competing with the latest AI campaigns, which are very realistic. Alec says this is their strength, but it has weaknesses. It is well-trained in beauty andfashion, and more trained in women than men. It has not been trained on behind-the-scenes shots, and it is really bad at this. So, Alec says sharing the behind-the-scenes becomes a vital part of the story. People are interested in that, and it showsthe shot is genuine.

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