What a High-Impact Talent Attraction Campaign Looks Like

In this episode, I’m going to cover how one municipality seized on the pandemic to grow its population and bolster its economy.

Once the pandemic took over the global economy and the face of day-to-day work changed, The city of Tucson wanted in on the pool of talent that was looking to seize on the pandemic to migrate.

The goal was to launch the project with 10 spots available to give the initial a ‘test flight’ - to see if it had any potential.