What Most Startups Get Wrong About ICPs (and How to Get It Right)

In this mini-episode of the Extraordinary Pursuits podcast, we're joined by BIP Ventures portfolio company leader Greg Reffner. Greg is the founder and CEO of Abstrakt.ai, a call center platform that automates quality assurance and enhances real-time agent support. He joins host Rachelle Kuramoto to discuss the importance of product market fit, the evolution of the company’s ideal customer profile (ICP), and the lessons learned from customer experiences that have shaped the company's growth and success.

Timestamps:

• 01:51 Understanding Product Market Fit
• 02:51 Refining the Ideal Customer Profile (ICP)
• 05:33 Lessons from Customer Experiences

Points of Wisdom:

• "There were...100 different things on the list."

About Greg Reffner:

Greg Reffner is the founder and CEO of Abstrakt, an innovative AI platform that is enhancing call center operations by providing real-time guidance to agents and automating quality assurance. With a background in solving complex challenges for call center supervisors, Greg has built Abstrakt into a prominent player in real-time agent success and QA automation. His focus on finding and maintaining product-market fit has been crucial to Abstrakt’s market traction and scaling success. Under his leadership, Abstrakt has grown significantly within the BIP Ventures portfolio.

• Website: https://abstrakt.ai/
• LinkedIn: https://www.linkedin.com/in/gregreffner

BIP Ventures

• Website: www.bipventures.vc
• LinkedIn: https://www.linkedin.com/bipventures/
• Extraordinary Pursuits: https://www.bipventures.vc/podcasts