What Makes a Hotel Above Par? | Brandon Berkson
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What Makes a Hotel Above Par? | Brandon Berkson
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Brandon Berkson turned a pandemic furlough into Hotels Above Par, a publication now reaching over 450,000 readers and championing independent boutique hotels that deserve recognition beyond traditional pay-to-play awards programs. In this episode, Brandon shares how he built a trusted editorial voice in hospitality media by maintaining strict standards, why personalization beats perfection in guest experience, and the three non-negotiables he looks for in every hotel review.
We dive into the inspiration behind the Star Awards, how small hotels with just four rooms can compete for recognition alongside major brands, and the underrated touches that create memorable stays. Brandon also reveals his favorite 2024 stay and what's next for Hotels Above Par in 2026.
Connect with Brando at HotelsAbovePar.com on IG @HotelsAbovePar and on LinkedIn - Brandon Berkson.