What Makes This SLEEP Mask So Powerful For Athletes? (ep 110)

In this episode of the Pain Free Athlete Podcast, host Dana Jones sits down with Lori Oliver and Jill MacRae, co-founders of The Inactive Company, to explore why quality sleep is the ultimate performance enhancer. They share the story behind their innovative Inactivator Sleep Mask, break down the science of sleep and recovery, and reveal why even elite athletes are turning to simple tools for better rest. Tune in to discover how upgrading your sleep can transform your training, recovery, and everyday energy.

Bios: Lori Oliver, Co-Founder & CEO of The Inactive Company, a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep.She has spent over 25 years as a veteran in brand and product building, driving business for corporate, consulting, and entrepreneurial companies from global to grassroots. Lori is also the founder of Birth, serving as a consultant to consumer goods startups. Previously, Lori was a member of the Spanx executive leadership team and the General Manager of Sara Blakely’s incubator. In addition to leading The Inactive Company and advising and investing in the Atlanta startup community, Lori is a long-time supporter and volunteer leader in education and efforts for girls' and women's development. Lori holds a Journalism degree from the University of Georgia.

Jill MacRae is a marketing executive with over 25 years of experience in building businesses and brands across B2B, B2C, and non-profit sectors. She is the founder and principal of JMACRAE GROUP, a boutique consulting firm that advises and collaborates with companies to formulate and implement strategic initiatives for growth and sustainability. Additionally, she is a co-founder of The Inactive Company, a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep. Before founding JMACRAE GROUP, Jill held various roles at SPANX, Inc., where she ultimately served as Executive Vice President of Global Commerce, establishing new retail distribution to expand product offerings and category channels. While there, Jill also held the positions of Vice President of Marketing and National Director of Sales. Before joining SPANX, Inc., Jill worked for major consumer product companies such as Starbucks Coffee Company, Darden Restaurants, Dunkin’ Brands, ClubCorp, and Planet Hollywood International. Jill has received numerous honors in her field, including Share Our Strength’s “Most Innovative Cause Marketer.” She is also passionate about leadership and giving back at both national and local levels. Ms. MacRae serves as an executive mentor for the Young Women’s Leadership Forum of Atlanta and the National Heart Association’s Go Red for Women.

Dana’s Links:

⁠⁠https://www.painfreeathletepodcast.com⁠⁠

⁠⁠10 Day Journaling Journey⁠⁠

Podcast Disclaimer:

The Pain-Free Podcast is presented solely for general information, education, and entertainment purposes. Any information presented in this podcast is not intended as a substitute for the advice of a physician, psychotherapist, or other qualified professional diagnosis. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. As always, users should not disregard or delay obtaining medical advice for any medical or mental health condition that they may have and should seek the assistance of their healthcare professionals for any such conditions.