What Makes Design Editorial

In this episode of Boulevard Beat, Meghan sits down with Krissa Rossbund, senior editor at Traditional Home, to unpack the question: What makes design editorial? Together, they explore what goes into curating and publishing a feature-worthy project—from the editorial eye for detail to the emotional story behind the design.

Krissa shares how she identifies spaces that resonate with readers, how trends are balanced with timeless aesthetics, and why a project's heart is just as important as its beauty. Meghan and Krissa also dive into the working relationship between designers and editors, and the unseen effort behind every published spread.

Whether you're a designer dreaming of press, a design lover flipping through pages, or someone curious about the editorial process, this episode is a deep and delightful look at how great design finds its way to the printed page.


Street Style Takeaways:

· Story First, Style Second A beautiful room isn’t enough—editors are looking for meaningful stories that connect the design to the homeowner or designer’s vision.

· Timeless Always Wins Trends come and go, but classic elements with a twist have staying power in editorial features.

· Details Matter From floral arrangements to lighting choices, it's often the nuanced styling that elevates a space from great to publishable.

· Designer-Editor Trust Is Key The best features come from collaboration—when designers trust editors to tell the story authentically and editors trust the creative process.

· A Published Project is a Process Getting featured isn’t overnight—it takes planning, patience, and understanding the editorial calendar and audience.


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Connect with the Hosts ⁠https://www.instagram.com/boulevardbeatpodcast/⁠
Connect with Meghan Blum Interiors ⁠https://www.instagram.com/meghanbluminteriors/⁠
Connect with House of Blum ⁠https://www.instagram.com/shophouseofblum/⁠
Connect with Krissa Rossbund. ⁠https://www.instagram.com/krissa_rossbund/⁠
Connect with Liz Lidgett ⁠https://www.instagram.com/lizlidgett/⁠
Episode Website ⁠https://www.blvdbeat.com/about⁠